Learn How to Sell

Posted on November 18, 2008


Spent the evening in the office getting some odds and ends worked out. I often listen the the podcasts on the Entrepreneurial Thought Leader Lectures to help make the time more productive.

This evening, I listened to this podcast from Steve Blank, who fastidiously suggested that company founders that can’t sell their product will never be successful entrepreneurs. He talked about how founders need to know how and why customers make purchasing decisions, how to process information, and how customers think about the problems that you think you have.

He also suggested that lead engineers should spend 20% of their time in front of customers. Doesn’t sound like much, but that’s one day every week. Think about that.

The complete podcast is certainly an hour of time well-invested.