Immediacy – Check! The Altos Market Reports are updated every week and available for download on Monday of each week, reflecting market data collected from the Friday before.
Personalization – Check! Market Reports include the contact information, photo, and logo of each subscriber. This enables our clients to utilize the reports for outbound marketing and impress the heck out of their clients and potential clients in listing and update meetings.
Interpretation – Check! Subscribers receive a training session over the phone regarding the market stats in our reports and how to use them effectively with their clients. In addition, we’re launching a User Forum this week where subscribers will be able to collaborate on use cases.
Authenticity – Check! There is a branding aspect to the Altos Market Report and the AltosCharts. The reports are copyrighted to Altos Research, and our clients like that we’re a third-party, objective source data. Being able to rely on our data collection reliability and accuracy enables clients to support their argument with their clients.
Accessibility – Check! All subscriber reports are hosted at Altos Research – just log in, download the report(s) needed, and off you go. Additionally, we’re launching a CRM application that enables real estate professionals to auto-send copies of the market reports directly to their clients are part of their drip marketing campaigns.
Embodiment – Check! All of the market data/stats published in the Market Reports is available for display using AltosCharts – a “widget” that is posted to a website, updates itself automatically every week with new data, and can be utilized as a web conversion tool.
Patronage – Check! From the early days of availability, our clients have been enthusiastic subsribers. With a retention rate over 90%, there’s no doubt the Altos Research clients see the value for their subscription fee.
Findability – Check! Clients continuously share stories about how our Market Reports and specific data within has helped them with their clients and getting the next listing. This is often the same data found in alternative sources, but not with the clear packaging and presentation necessary to communicate the key ideas.
Posted on February 4, 2008
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